Marketers Focus On Generation That Grew Up in the '80s

Summary


KANSAS CITY, Mo. - Across the country, grown men and women are digging up and dusting off their Optimus Prime figures.

They are wistfully recalling their not-so-distant childhoods, drawn by the hype of the big-budget "Transformers" movie.

See the full content of this document

Extract


Marketers Focus On Generation That Grew Up in the '80s

"Transformers" is just the latest - never mind the biggest - piece of niche nostalgia from the '80s that's been rapidly recycled into mainstream culture in rec...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company