Summary
For breakfast, Manish Jha pours himself a bowl of Corn Flakes, and his 5-year-old gets Cheerios. They have different tastes, so why should they eat the same cereal?
Jha, senior vice president and general manager for new cell phone service Mobile ESPN, is asking a similar question of die-hard sports fans: You have different tastes from non-sports fans, so why should you use the same cell phone?See the full content of this document
Extract
Coming Soon:
Mobile ESPN begins its national roll-out today, with a 60-second Super Bowl ad flogging its new $199 mobile phone available at Best Buy. With video clips and sports col...
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